Beamr Imaging Ltd. Software Codec Development Company Showcase Video










Beamr Imaging Ltd. was founded in 2009 by the 3-time technologist Sharon Carmel who counts two previous startup exits to his credit including a digital graphics and imaging technology company that rocketed to a $7 billion valuation on the London stock exchange, and a cloud synchronization company acquired by Phoenix Technologies. Beamr operates offices around the world in Tel Aviv Israel, St. Petersburg Russia, and Palo Alto California. This guarantees the highest level of support for our enterprise clients, cable companies, satellite distributors, OTT streaming video distributors, and OVPs expect.

Beamr solutions provide up to a 35% network reclamation by reducing the file and stream sizes of video traffic with Beamr 4x and Beamr 5x H.264 and HEVC CABR enabled content-adaptive software encoders. Beamr provides guaranteed video quality at the lowest bitrate for mobile operators and TV networks and MSOs seeking to reduce video bandwidth utilization on the network backbone and last mile.

As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptual quality measure to reduce bitrate. This is the basis for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the anchoring feature for the company's HEVC codec Beamr 5x and the H.264 video encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

The Beamr quality measure has been in development since 2009. After years of refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for verifying and testing image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with subjective results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. If you view a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under normal viewing conditions. This is Beamr Imaging a secret to how the process is able to guarantee image quality.

Continuing the rich legacy of innovation, Beamr showcased at NAB 2019 the ability for CABR to silicon accelerated by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to move closer to the original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.

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