Beamr Software Codec Development AMD EPYC 7742 Solution Brief





Beamr Imaging started in 2009 by the 3-time technologist Sharon Carmel who counts two previous startup exits to his credit which include a digital graphics and imaging technology company that scaled to a $7 billion valuation on the London stock exchange, and a cloud synchronization company sold to Phoenix Technologies. Beamr serves the world's top Pay TV and OTT video service providers, the result of being a leading designer of content-adaptive video encoding and content-adaptive video optimization solutions that enable high quality, high performance, and bitrate efficiency for managed service operators, OTT content distributors, telcos, and video streaming platforms.

Beamr products are known for enabling as much as a 35% network reclamation by reducing video files as much as 50% using Beamr’s class-leading HEVC and H.264 Beamr 4x and Beamr 5x codecs. Beamr offers the best video quality at the lowest bitrate for mobile operators and public networks and MSOs seeking to reduce video bandwidth utilization on the network backbone and edge.

Beamr's perceptual quality measure is built on a proprietary, low complexity, highly reliable, perceptually aligned quality metric that is covered by 33 granted patents. The existence of this proprietary quality measure makes possible the task of controlling a video encoder to obtain an output clip with the maximum compression possible while maintaining the input video resolution, format and visual quality. This feat occurs by controlling the compression level of each frame in the video sequence so that it is compressed to the maximum while producing a perceptually identical result.

Routinely, quality claims are made by vendors and service providers, yet the process and method for verifying them are rarely discussed. At Beamr, we checked our claims using a well understood International standard that provides Beamr customers the confidence to embrace Beamr perceptual optimization technology. If you view a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under regular viewing conditions. This fact has been verified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Go to beamr.com to discover how Beamr pioneered this new segment of CAE content-adaptive encoding and optimization, using CABR.

As the next step in the development of CABR, Beamr showcased at NAB 2019 the ability for CABR to silicon accelerated by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to complete our original vision of more information here optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.




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